When you have a website of your own, you often wonder whether you should optimize your website for any other search engines other than Google. Google is undoubtedly the most popular search engines and this is reflected in the large market share that it occupies. Though termed as the big three in the world of search engines, Yahoo search engine and Microsoft Live search have a minimum presence and appear lack luster in comparison to Google. Google has managed to reach out to billions of users through its effective search engine optimization techniques.

After you create a domain of your own, it is necessary that you get yourself registered with any or all of the search engines. The search engines will then scan your search engine optimized website to pick up essential links. Google uses the Googlebot crawler to search web pages. It registers very word and then adds it up to its database. It also examines the URL’s and the hyperlinks that form a part of its database as well. Google searches the different pages through two crawlers namely Deepbot and Freshbot.

The innumerable number of web pages that crop up everyday and add to the already large count make it difficult for one crawler to scan and scrutinize all. The Deepbot takes care of the deeply embedded links while the Freshbot is used to pick up recently updated content.

Search engines other than Google like Yahoo search engine, are mostly about on page optimization. It includes a thorough check for relevant keywords, extensive content and W3C compliance. The incorporation of proper meta tags, HTML and images also helps the cause of a particular website during both off page and on page optimization.

When you compare search engines other than Google, that the basic search engine optimization norms are followed by each and every one of them. For example, both Yahoo and Google make use of semantic search. According to this rule, having a number of content related and relevant keywords proves to be more beneficial than an increased keyword density. This implies that the usage of a greater number of alternative keywords serves the purpose of improving rankings than by repeating the same keyword over and over again. It may damage the chances of your website of being popular amongst users.

Search engines other than Google also make use of effective search engine optimization techniques. As an owner of a website you want your product to gain the maximum amount of exposure. It would serve your interest if you register your domain with search engines other than Google. Though the latter is more popular, you do not want to miss out on your chances of featuring on other search engines. There are browsers who also use search engines other than Google and therefore it is necessary for you to find a place on the others as well.